Empowering brands like yours, with data-driven precision in transparent & measurable OTT & CTV advertising.
Empowering brands like yours, with data-driven precision in transparent & measurable OTT & CTV advertising.
In 2022, a whopping 94% of U.S. households were reachable by connected TV (CTV) programmatic advertising. Source:*Pixalate
By age: 62% of adults 18-34. 54% of adults 35-54. and 24% of adults 55+. Source:*Statista
CTV viewers are 42% more likely to buy a product via CTV in comparison to traditional cable TV viewers. Source:*Unruly
While 83% Of American households have an “enabled” (internet-connected) smart-TV or streaming media player. Source:*HubEntertainmentResearch.
“Cord-cutters,” or those who are canceling their cable or satellite TV subscriptions in favor of CTV, were estimated to number nearly 4.9 million people in 2022 alone. Source:*Zippia
Nearly 6 out of 10 CTV users in the U.S. find CTV ads to be more relevant verus ads on linear television. Source:*DeepIntent
There will be 230.1 million CTV users in the US this year, (2023) representing 67.8% of the population, according to our forecast. Source:InsiderIntelligence
Acronyms: Making language shorter and confusing people since - forever.
Lets address some of them.
OTT stands for "Over-the-Top," and it refers to the delivery of video, audio, and other media content over the internet, bypassing traditional cable or satellite TV services.
OTT provides content directly to consumers over the internet, typically through apps or websites, on a variety of devices such as smartphones, tablets, smart TVs, and streaming media players. Traditional TV viewership has been on the decline, especially among younger demographics. People are increasingly turning to OTT platforms for their entertainment needs. Including OTT in your marketing strategy allows you to reach a growing and diverse audience.
CTV stands for "Connected TV," and it is a subset of Over-the-Top (OTT) content delivery.
While both CTV and OTT refer to the streaming of video content over the internet, CTV is a subset of the broader OTT ecosystem, specifically referring to the delivery and consumption of streaming video content on television screens.
While both OTT and CTV offer digital alternatives to traditional television, CTV is tailored for a television viewing experience and is often associated with larger screens and long-form video content, making it an attractive channel for advertisers looking to reach audiences in a lean-back, living room environment.
Device & Viewing Experience:
Screen Size & User Experience:
Content Delivery:
Advertising:
User Behavior:
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